Saturday, 29 May 2010

Update on Google TV

Straight from the horse's mouth as it were, here is some more detail on Google TV.

Interesting that the strategy seems to be to make money by selling hardware in a 6 month window before releasing the source code. Obviously the success of Google is based around providing open source solutions, but why not make a premium from the early adopters? Google's approach exists in counterpoint to that of Apple (the bad guys) who lock you into a proprietary system and charge you for every bit of content you download from their online store.

We see the big advantage of Google TV as defining an industry standard means of interacting with the 'TV' (the so called "ten foot interface"). Once this is in place other applications will follow.

Our big question about Google TV boxes is will they provide media client functionality to work with a media server. If so this will clearly be a winner and Nomad will rush out and buy one. Close reading of the FAQ suggests that the answer is no, initially at least. However once Google release the SDK it seems likely that someone will quickly develop one.

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